WordPress Tutorial Part 2

Welcome back!  Let’s get this going right away because we do have some necessary components to discuss.  As of Now, you should have a Domain, Hosting, E-mail, and WordPress installed.  In fact, if you go to your domain name, you should see an Empty website.  Before we start adding all of your excellent Niche Content, we do need to spend a little bit of time doing some housekeeping.  Most of these tips are simple but extremely beneficial for you and your new Niche Website.  Here, we will discuss necessary WordPress Plugins, Google Webmaster Tools, and Google Analytics.

Table of Contents

WordPress Plugins

Alright, so you have put together your skeleton website, now you have to make sure you have the right tools to make your Niche Website easier to deal with.  Here, I will highlight some of the most important Plugins I use and install on my WordPress Niche Sites.  Bear in mind, there are thousands of WordPress Plugins that you can use, but these are some that I use in every single Niche Site I create.

Google Analytics for WordPress – By Joost de Valk

Go ahead and install this Plugin now.  You will need to create a Google Analytics Plugin at a later point, however this is a must.  Basically this Plugin will allow you to use Google Analytics without using any code at all.  I will explain what Google Analytics is later, however for now realize that it is the best tool out there to track how many people visit your site and many other valuable statistics.  Just search “Google Analytics” in the WordPress Plugin Search and download/activate the Plugin.

cForms – By Oliver Seidel

This Plugin will allow you to place Forms on your website for your visitors to contact you.  Basically, when someone fills out the form, you get e-mailed what they had said.  It is extremely simple and an excellent start to making this whole process as simple as possible.  You can create multiple forms, however for my sites I normally only use one Contact Form.

ShareThis – By ShareThis

This is an excellent tool that easily allows you to place Facebook, Twitter, E-mail, and many other social buttons below each of your posts or pages.  You can customize how it looks and what Sharing options are available.  Above all, this gives your audience the ability to easily share your information and provide valuable backlinks to your Niche Site.

W3 Total Cache – By Frederick Townes

This Plugin will allow your website to maintain speed.  One of the factors search engines use is how fast your website loads.  This tool will make it much easier for you to maintain fast website speed.  There are many different tutorials and websites discussing this plugin, as it appears very complicated.  For now, download it and I will make sure to provide a post discussing its uses later.

WordPress SEO – By Joost de Valk

This Plugin will help you perform much better and rank higher much more quickly in search engines.  For example, for each post or page you can input a Keyword and it will tell you how many times it was used and where it should be used if it was not.  In addition, it will create a Sitemap for you, which we will need when we sign up for Google Webmaster tools.  This Plugin has many other bonuses, but for now we will be focusing on those two.

Once again, these are suggested Plugins.  There are millions out there but these are the ones I use in EVERY Niche Site I create.  It makes everything much easier for me once I start adding content and even more once I have visitors.  To me, ALL of these are necessary, however if you have better options then feel free to use those.  Make sure you activate all of these plugins once you have installed them or they will not work!

Google Webmaster Tools

Here is what Google Webmaster Tools will do for you.  The most important to me are in bold.

  • Submit and check a sitemap
  • Check and set the crawl rate, and view statistics about how Googlebotaccesses a particular site
  • Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
  • List internal and external pages that link to the site
  • See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
  • View statistics about how Google indexes the site, and if it found any errors while doing it

Basically, these tools will allow Google to find your website.  In addition, it will show you how many links you have to your website which is extremely important.  Finally, it will show you where you show up in Google Searches based off of a specific Keyword.  For example, for “Pet Training” it might show 200 impressions (times my website came up in the search), where I ranked in the search (basically the position such as number 8 on the first page or number 20 on the second page), and how many people actually clicked my Niche Website link.  Now, to the installation instructions.

Installing Google Webmaster Tools

Step 1: Go to Google Webmaster Tools and Sign Up

Step 2: Input your Domain Name

Step 3: Confirm Ownership

Once you fill out the information, Google will ask you to Confirm Ownership with an HTML File.  This might seem scary, no worries, it is simple.  You will want to Click and Download that HTML file into a Folder on your computer.  Stay organized and create a specific folder system on your computer so you know where everything is.  Next, sign into Your BlueHost c-panel.  You can find the link in the upper right corner.

Next, scroll down to the middle and click “File Manager”.  Next click “Web Root” from the Box that pops up.  A new page should then pop up in a tab.  Here you will press the “Upload” button in the Left Corner.  Find your Google file you downloaded and Upload the file. Now, go back and Confirm.  Simple as that!

Step 4: Submit Sitemap

You should now see your Domain in Google Webmaster Tools.  If you do click it.  One the left panel you will see “Site Configuration”, Click it.  A drop down list will appear.  Now Click Sitemaps.  You will now see a new page with “Add Sitemap” in the right corner.

Go back to your WordPress Administrative Page! Because you have Installed all of the plugins, we are now going to use one.  Click Plugins then Installed Plugins.  Scroll down to make sure “WordPress SEO” is listed as Activated.  If it is you should see tabs on the left hand side of your WordPress Administrative Page.  One of them will be titled, SEO, hover over it and click “XML Sitemaps.”

See the Image below to make sure the settings are the same as mine.  I exclude tags and categories, you can if you want, more of a personal decision.  Nevertheless, once you have clicked those settings, Press Save Settings.  A button should appear at the top titled XML Sitemap, as seen in the picture.  Click it!  In the Domain of the new window, your domain should look like DomainName.com/sitemap_index.xml.  Copy sitemap_index.xml

Go Back to Google Webmaster Tools.  You should still be on the Sitemap Section.  Click Submit Sitemap and paste what you copied above into the box and Click Submit Sitemap.  DONE!  Now Google will be looking for your website and any new posts you have.

Once you have had your website for a few days with some content on it, you will start to see more information populated into this interface.  Make sure you check this as often as you can once you get your Niche Site going.  It will provide you with a lot of interesting insights.  I will discuss more about this later but for now, at the very least, your website will be on Google’s Radar!  Now let’s talk about Google Analytics.

Google Analytics

Google Analytics is an excellent tool to track very specific statistics about who is visiting your website.  You can view number of pages viewed, how long they stay onyour site, what Keyword Phrase they searched to get there, where they are from, and many other surprising and useful statistics.  This will be your go to portal for any type of visitor information to your website.  Now, let’s talk about installing Google Analytics.

Step 1: Go to Google Analytics and Sign Up

Step 2: Confirm Domain Ownership

Here, we are going to use another Plugin, the Google Analytics for WordPress plugin you have installed.  Under Settings in WordPress, you should see Google Analytics at the bottom.  Click it.  Press Authenticate with Google.  Under Account and Profile, you should be able to find the website you just signed up on Google Analytics.  Press Update Settings. DONE!

You will now be able to view all of your statistics when you go back to your Google Analytics Account.  I will cover Google Analytics more in depth at a later point, for now though, you can track all of the new visitors to your brand new Niche Website.

In Closing

At this point you have done some major back end work on your Niche Website.  You have the necessary Plugins to build an excellent Niche Site, the ability to have Google and other search engines find your Niche Site, and the ability to find out all the data you will need on who visits your Niche Website.  You have to remember that you are building the necessary foundation for your Niche Site in hopes that it will grow to make you more and more passive income.  In the next tutorial, we will start adding the absolutely necessary content that every Niche Site you create should have.  Have a great day!

Alex Ryan

Alex Ryan

Online Entrepreneur at Niche Website Blog
Alex is the founder of Niche Website Blog, a blog about online businesses, blogging, and financial freedom. He discusses how his entrepreneurial ventures have evolved and how he paid off debt, created online businesses, and ultimately creates financial freedom.
Alex Ryan

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