SEO Basics

Before we get into actually writing content for your new Niche Site, I thought I would take a post to discuss the basics of SEO.  I will include some key pointers for your actual writing but also a general overview of SEO Basics.  If you are new to this then absolutely read this post; however if you do already know this then feel free to skip to the next section.  Alright, so shall we get started with some SEO Basics and some pointers I have when writing your content.

Table of Contents


SEO stands for Search Engine Optimization.  This is generally the process of improving your rank within search results in search engines such as Google and Yahoo.  Entire Books, Blogs, and Social Networks are dedicated to SEO Strategies.  Here though, I will just be discussing the basics and will leave my SEO strategy for Niche Sites until a later post.  For now, let’s talk about the basics.

Google and other search engines have different algorithms to figure out what website should be listed where if you search for any keyword such as “Pet Training.”  Although nobody, beyond the architects of these search engines knows the exact way to get to the top of search results, there are a few key factors.  Some we have already discussed when you chose your domain name and title of your Niche Website.

KeyWords: Search engines look for the actual Keyword typed into the search engine.  It makes sense, you wouldn’t want to type in “Pet Training” just to get a bunch of websites discussing Art.  Nothing against Art but the purpose of search engines is to get you meaningful results.  Therefore, search engines look to domain names, titles, and keywords within the content of your website.  Notice, your Keyword you are wanting to build your Niche Site with is in both your domain and the title of your website.  However, Keywords are not enough.  There is much more!

Backlinks: Backlinks are links that go back and point to your website from other websites.  It is looked at as a validation that your website is genuine and useful.  Typically, the more backlinks you have, the better.  However, not every backlink is created equal.  For example, some .gov or .edu backlinks are worth much more than someone’s blog in Europe.  The point is that there is a quality assessment in the value of your backlinks.  We will talk more about this in the actual SEO Strategy for your Niche Site.

Now, there are many other factors such as the age of the domain, PageRank, Index Count, and social factors.  For now, this will help you understand what you need to know to implement some form of a SEO Strategy.  I will be discussing many different SEO Topics on here, so do not worry that this is not much.  For now, in my eyes, these two issues are some of the biggest things search engines look at.  I do focus on other areas, but if you found the right Niche, for now you might not need much else.

Content SEO

In the next section we will begin writing content for your website.  I will generally layout where to look and how to write.  Here though, I will discuss some SEO tips to keep in mind when you are writing.  There are literally thousands of things people have tried to do when writing, however these are a few tips that I always keep in mind when writing content for my Niche Sites.


Always place the Keyword you are going after in the Title.  For example, although I am trying to go after “Pet Training”, I am also trying to go after other Keyword phrases.  Examples include “Best Pet Training Tools” and “Pet Training Toys”.  Basically, I would title the article “Best Pet Training Tools”.  I also asked you to download the SEO Plugin in WordPress.  There you will be able to make sure your domain title includes the phrase. Example:


The description of the page is what you see below the URLs or Domains when you search in Google.  This Description is not normally factored into SEO, however readers look to it.  Make sure you include the exact Keyword Phrase in the description because it will be put in bold for the searcher.

First Sentence

Always put the keyword in the first sentence of your content!  Yes, put it in other places and often people try to put them all over the page, but at the very least always do this.  Believe it or not, this above puts you at about the 90th percentile for what is on the web.


Always include your keyword in one of the headings of your content.  If it would not make sense, don’t try to force it in.  However, it should make sense considering you are writing the article.  This should not compromise your quality, but try to make it a point to do this.

Last Sentence

Always put the keyword in the last sentence of your content.  Simple!

Now, like I mentioned before, there are many different methods and actually a lot more you can do.  However, doing this alone will put you at the top of the SEO writing list.  Trust me, there are a lot of websites out there that never follow these rules.

URL Stop Words

A lot of debate here.  A stop word is A, THE, and other short words that Google omits from searches.  Therefore, “The Best Dog Training Tools” would actually be titled “Best Dog Training Tools”.  There is debate on whether it matters in both the title and the URL.  I would advise to steer clear just to be safe.  I do not think it significantly hurts or helps you though.

Alright, this should suffice for now if you are already starting to write content.  In the next post I will discuss Finding Content and Writing Content.  Once again, this will be a general overview simply because all Niche Sites are drastically different; however the strategies remain the same!  Enjoy your day!

Alex Ryan

Alex Ryan

Online Entrepreneur at Niche Website Blog
Alex is the founder of Niche Website Blog, a blog about online businesses, blogging, and financial freedom. He discusses how his entrepreneurial ventures have evolved and how he paid off debt, created online businesses, and ultimately creates financial freedom.
Alex Ryan

Latest posts by Alex Ryan (see all)

0 comments… add one

Leave a Comment