Installing WordPress and E-mail Tutorial

Hopefully you are joining me again for my Niche Website tutorial.  In this section we will discuss how to install free e-mail and WordPress along with how to navigate your new wordpress website!  Just so you know, at this point we have been educated on the different types of Niche Sites, How to Choose a Niche, and Narrowing your Niche.  You should also have a Domain and Hosting to begin the process.  Here we will begin actually building your NEW Niche Website!

Below, some of these links are affiliate links of products that I use.  If you click the link and sign up, I will get paid for referring you.  You will not pay anymore and at times get a better deal by using my links.  If you are not interested no worries, there are other alternatives.  If you do use one of the products, thanks so much for your support!

Table of Contents

Getting Free E-mail

Many people love Google and many others hate Google.  Fortunately though, Google offers many free services that can help you get started with building your website.  Basically, with Google you can create your own FREE e-mail account with your Domain Name.  Here, I will show you the entire process that I use to get free e-mail.  Here is what you will need:

  1. Domain Name and Hosting – Link to BlueHost
  2. Your Password for your Hosting Account

Please follow the steps below to get your free Google e-mail.  Essentially it will give you an e-mail that looks like  This will legitimize your Niche Website and keep you organized when you build multiple Niche Websites.

Step 1: Go to Google Apps

Step 2: Input Domain (Example: “” No WWW) and Fill out the Information

Step 3: Confirm Ownership of Domain

In this step you will be required to show you own the Domain.  For BlueHost here are the following steps.  If you used another provider, Google provides excellent tutorials.  If you used GoDaddy then all you have to do is add a Text File in your Domain Nameservers.  If you have any questions, please feel free to leave a comment.  I will help as much as possible regardless of which service you are using.

Once you fill out the information, Google will ask you to Confirm Ownership with an HTML File.  This might seem scary, no worries, it is simple.  You will want to Click and Download that HTML file into a Folder on your computer.  Stay organized and create a specific folder system on your computer so you know where everything is.  Next, sign into Your BlueHost c-panel.  You can find the link in the upper right corner.

Next, scroll down to the middle and click “File Manager”.  See Pictures below.  Next click “Web Root” from the Box that pops up.  A new page should then pop up in a tab.  Here you will press the “Upload” button in the Left Corner.  Find your Google file you downloaded and Upload the file.  Now, Go back to your Google Apps page and Press Confirm.  Google should show a green check mark that it is confirmed.  Once again, if you have any issues, contact me in the comments below.

Step 4: Setup E-mail

Now, once you have confirmed your ownership, you should be at a screen that sets up Google Apps.  Choose the “30-Minute” option.  Here for most everything you can simply press Do it Later, however for e-mail you need to actually confirm that you have changed the MX-Records.  This is simple too and both BlueHost and GoDaddy make this simple.  In BlueHost, all you need to do is go back to your C-Panel.

Click Google Apps Wizard (See Picture Below), then click “Next” and “Next” again.  Make sure you check the boxes for Docs, Calendar, and Mail.  Just follow the next steps and BlueHost will take care of changing the MX-Records automatically.  If you have any questions about other hosting companies please leave a comment.

At this point you can continue back at Google Apps.  Just confirm that you have changed the MX-Records and Copy the e-mail link they provide you with.  This can take as much as 24 hours to install, however it can be done faster at times.  To test it out, click the e-mail link and input the username and password you setup in Step 2.  E-mail one of your other e-mail accounts, if it goes through then it is setup fine.  Test it for now just to make sure.  Try to e-mail back and forth from your personal and NEW e-mail account a few times to test everything out.  Great, you now have setup free e-mail with Google for your new Niche Website!  Now let’s move on to setting up WordPress.

About WordPress

WordPress is one of the most flexible platforms for easily creating websites.  I used to use Blogger, however it is not search engine friendly.  Wordpress has many different theme options, plugin options, and many other features that make everything extremely simple.  Wordpress is a FREE platform too!  So far, you have only paid for the domain and hosting.  Likely you will not have to purchase anything else to start creating passive income.  Now, I will go over WordPress in a minute and what it can do.  You can either scroll below to decide if you want to use it or take my word for it.  Either way, in the next section I will discuss Installing WordPress.

Installing WordPress

Installing WordPress is simple in BlueHost.  All you do is go to your C-Panel and click “WordPress” (See Image Below).  Follow the instructions though.  It will ask you where to install it and it will ask you if you want to install it in a subdomain.  It will look like “”  Leave the black section blank.  This means that all of your visitors will go straight to your main Domain Name.  When you get to the end, simply copy down your Username and Password.  

In other services besides BlueHost, there are also one click installs.  Just follow their directions for installing WordPress.  The great part about BlueHost is that your WordPress Website will be ready to go in literally minutes.  Other hosting providers can take hours.

If you have any questions about this section please leave a comment.  Great!  At this point you have a Domain, Hosting, a NICHE, Free E-mail, and a Free Website Builder, WordPress.  If you are at this stage, I will start the next section.  The next section will familiarize you with WordPress and How to Use it!

Working in WordPress

The first think you will need to do is go to Here you will see a sign on page.  Type in your Username and Password that you received when you installed WordPress above.  Make sure to save the password as sometimes the password provided is rather confusing.  Once in WordPress you will see various options which I will discuss below.

Posts: The Posts section is where you go to write blog posts.  It is imperative that your Niche includes some sort of blog, even if you rarely update it.  There you will be able to place posts in categories, add pictures, or do anything else.

Pages: The Pages section is where you go to write a simple static page.  This means that it is not an ongoing blog but rather a set page on your website.  For example, if I had the, a Page would be “Pet Training Resources” whereas a Post might be “10 Best Pet Training Techniques.”  You can use Pages to include Contact Information, a Privacy Policy, or anything else that will always be on your website.

Appearance: The Appearance section includes Themes, Widgets, Menus, and Editor.  Themes allow you to change the way your website will look.  We will discuss themes at a later point.  Widgets are tools you can use in the sidebar or bottom of the page.  You can use a widget to create a Link List or to place a Video on your sidebar.  Menus will allow you to change how your Menu on the webpage is setup.  Finally, the Editor is the actual code editing section.  I do not know much about code and spend little time there except to tweak different things.  I will also touch on this at a later point.

Plugins: The Plugins section is an excellent section to help you streamline everything in your website with NO Coding experience at all.  Basically plugins allow your website to place social media icons in posts, perform Search Engine Optimization changes, and pretty much everything else.  You will use a Plugin to create a Contact Page and will also likely be using it for SEO purposes.  This is by far the greatest thing about WordPress and no other website builder has the same platform of plugins.

This is just a general overview of WordPress though.  I will go more in depth later on.  For now, if you go to your domain name, it should be online and look a bit bland.  No worries though, you have simply made the creation of a Niche Website possible.  Now we need to get some work done though.

For now, Hover over “Settings” and Click “General”.  There you will see “Site Title” and “Tagline.”  Fill in both of these as this is what will show up in Google and other Search Engines.  You NEED to include your Keyword Phrase in the Site Title.  Example: “Pet Training HQ” and the Tagline should be something like: “Your Pet Training Headquarters.”  I would suggest including the Keyword Phrase in both simply because many search engines look at this.

Finally, in “Settings” click Permalinks.  Permalinks are the links your website will use when you post a Page or a Blog Post.  Click “Post Name” and press “Save.”  Why did you do this?  Well, if you did not and wrote a post called “Pet Training Tips”, the URL would look like “”  Now it will look like “”  The shorter the better for search engines and they DO take this into account.

Hopefully we have gotten enough done for you for one day.  Trust me, once your Niche Website is built, you will be thanking yourself for all of your hard work.  Building a Niche Website is not easy, however once you get it right, you really will have built passive income streams that require little maintenance.  Next we will discuss WordPress Themes and the best ones for Niche Websites!  Enjoy your day!

Alex Ryan

Alex Ryan

Online Entrepreneur at Niche Website Blog
Alex is the founder of Niche Website Blog, a blog about online businesses, blogging, and financial freedom. He discusses how his entrepreneurial ventures have evolved and how he paid off debt, created online businesses, and ultimately creates financial freedom.
Alex Ryan

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