Finding a Niche

Finding a NicheFinding a Niche is one of the toughest parts of any Niche Website Strategy.  Often beginners, myself over a year ago, attempt to tackle the biggest and best keywords.  This includes “lawyers”, “insurance”, or many of the other high paying words.

The most important portion to finding a Niche is attempting to generate ideas through what your interested in or your passions.  In addition you should look to your purpose for trying to make a Niche Website.  Finally, you need to understand that profit is important if you want to create reliable passive income.

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Niche 101: Passion, Purpose, and Profits

I have discussed Passion, Purpose, and Profits here before but I completely believe in it.  Yes, you can create excellent Niche Websites without having the Passion about the subject and Yes you can create excellent Niche Sites without the Purpose element.  However, when you can combine all three of these, I can guarantee you will succeed.  The main point is that if you combine all of these elements, you will have the fortitude to go on even when things aren’t doing so well.  If you lack one of these three, then there is an extreme possibility that you could easily fail.  Here is what I am talking about.

Passion means that you need to have an interest in the subject matter.  This is not to say that you are an expert, although that helps, but it means that you genuinely enjoy learning about the subject.  The Niche can be car parts or garden equipment, but in the end you need some Passion.  If you do have this quality for the subject matter you will continue to learn with your audience as you grow the site.  You will not lose focus on the goal of creating a passive income.  Above all, Passion leads to one having Purpose.

Purpose means that your interest in a subject area has given you the inclination to educate audiences on the topic and discuss the issues.  Some Niche Websites are much more in depth, however a simple example might provide what I mean.  If your Niche is dog toys.  You may have a dog and that might give you some general Passion for the subject.  However, Purpose gives you the ability to maintain a goal of educating others about the best dog toys or animal supplies.  Finally, Purpose and Passion can lead you to extreme Profits.

Profits means that when you combine the other two qualities, you can succeed and profit.  Sometimes profit means money while at other times it means knowledge or the gratitude from your audience.  If your goal is to create a passive income, then with Purpose and Passion, you can create excellent Profits.

Now, as I mentioned before, although I am a strong believer in the Three P’s, I do believe that Niche Websites can be profitable without them.  I have one Niche Website that I have little interest in.  However, the website is earning me almost $100.00 per month and growing.  I don’t mean to discourage you, but I hope to enlighten you.  I want you to understand that my most successful website comes from me having Passion, Purpose, and Profits in mind.  If you can find a subject matter that allows you to have all three, then you can count on you persevering to succeed.  Enough with the pep talk though, here is how to Find a Niche, the easy way!

Finding a Niche

There are several methods I use when Finding Niches.  Some of them are Free while others I Pay for.  However, all have helped me find the best Niches possible that are constantly succeeding.  Below, some of these links are affiliate links of products that I use.  If you click the link and sign up, I will get paid for referring you.  You will not pay anymore and at times get a better deal by using my links.  If you are not interested no worries, I have provided some free alternatives.  If you do use one of the products, thanks so much for your support!

The first thing I start with is listing 10 of my interests.  These can be general such as Animals, Cooking, or anything else.  You should develop this list into concrete categories though making sure that each one is different.  Once you have developed this list, surprisingly you have found some Passions of yours.  This is an excellent start.  Next, attempt to break each interest down into 2 or 3 subcategories.  For example, Animals can be broken down into Dog Training, Zoo Prices, and Pet Training.  For Cooking it can be Chicken Recipes, Blue Kitchen Dishes, and Stainless Kitchen Supplies.  Now you should have a list of 10 interests with almost 30 additional subcategories.  Notice they are phrases and fairly focused subcategories!

Next, you will want to take those 30 subcategories and do some Keyword Research.

Keyword Research

Keyword Research is a method used to find what words or phrases people on the internet are searching for.  By figuring out what people are searching for, you can easily find specific niches to start building your Niche Website.  Now, there are several tools you can use to do Keyword Research, however I do have some general rules that I follow along with some steps to take when analyzing whether this Niche will work or not.

Step 1: Go to Google Keyword Tool

Here, you will type in ONE subcategory you listed in the box.  Make sure you check the box on the right that says “Exact”.  Here you will see many different search results.  I used the example “Pet Training” below.

Find Niches

As you can see, I checked the Exact Box and I pressed Search.  What came out was a list of Keyword Ideas from Google along with how many searches were made in a month with those Keywords.  This means people searched for “Pet Training” almost 900 times in a month.  The CPC is the amount advertisers pay Google for each click. This is NOT what you earn as Google splits the profits with you around 70% (You) to 30% (Google).  However, we will use all of this information in the next step.

Step 2: Analyze the Data
As you can see, Pet Training is listed along with many other related keywords.  I do have a few rules before I proceed here.

  1. There must be a MINIMUM of 600 Local Searches (Even with a Micro-Niche)
  2. The CPC must be at least $1.50
  3. Finally, a simple Google Search of the term shows ads on the top of the page and sides (This shows you that advertisers will look for websites with that keyword)

Find all of the terms that relate to the keyword or subcategory you typed in and place them in a list.  You will want to do this for every subcategory!!! Why?  You will have that many more options when it comes to actually Finding a Niche.

Step 3: Google Search Each Term From Step 2

Just a small blurb here.  Some people that build Niche Websites go much more in depth.  Personally, at times I do, however it is not always necessary.  For example, some people believe that the amount of Content on a website means it will be tough to outrank without as much content.  Also, some people believe that Google PageRank (Age and Reputation of Website) are important factors.  I would agree that they are, however you need not worry about that yet.

Alright, so you have searched for each term in Google and likely have 30 different tabs open at once.  For now, just do one at a time though.  It makes things easier and more organized.  What are you looking for?  Well you will be looking at a few different things.  First, look at the 1st page or Top 10 Results for that search and ask yourself a few questions.

  1. Are any of the websites exact match domains for the keyword?  For example, “” is in the list.
  2. Do any of the websites have titles that match the keyword?  This refers to the link to each website.  Do the titles says “Pet Training Now” or “Find Pet Training Today”.

If the answer is NO to both, then you likely have found an excellent niche for now.  CONGRATULATIONS!  However, it is not always this easy.  If you have answered YES to one or both questions then do not worry.  The process moves on though.  Now we start moving to some of the actual Tools that I use because only once have I been so lucky when research How to Find a Niche!  So far, you have done all of this for FREE.  The following section may require you to pay or try out the services, however they are excellent for getting more in depth information, especially if you answers YES to one or both of the questions above.

Keyword Tools

Here are some of my Recommended Tools for Keyword Research.  However, if you did everything above, you can still certainly continue to look for keyword phrases that answer YES to both questions above.  These are not necessary but will help you decide if a specific Niche will work for you.  Above all, these tools will streamline the above process and give you more in depth information to help you not only find new Niche Subjects but also to analyze the current competition.

Keyword Magnet

Keyword Magnet is personally my favorite tool for researching Niche Keywords.  I will actually be providing an in depth article on Keyword Magnet later.  However, here is what it can do for you.  First, it does every single step above and even suggests much better keywords than Google does.  Next, it will highlight what the top 10 looks like when searching for that term in Google.  It factors in backlinks (links to other websites) Page Rank, and many other features.

Finally, this will be able to not only do everything we have discussed above but also many more features.  If you are planning building a few different niche websites or are looking for a very profitable niche, this is an excellent tool that streamlines the whole process.  Here is a image below showing what it does when you are researching a specific term.  The best part is that if you are looking to build multiple niche websites, this tool comes with a lifetime use guarantee!  Meaning, if you purchase it once, you own it for a lifetime.  Perfect for anyone looking to increase their portfolio of Niche Websites!

Keyword Elite

Keyword Elite is an Excellent tool for Researching Keywords.  I would suggest this if you are wanting to get serious about Niche Websites.  I currently use it not only to research niche keywords but also to see what my competition is using.  Basically, by downloading this tool, you can research many different low competition keywords.  This means it will be much easier for you to get traffic.

Traffic Travis (Free)

Traffic Travis is an excellent tool that can help you find some keyword ideas.  They do have a Professional version which you can try out for only $1.  The Pro version essentially will streamline everything, however the free version can help you analyze those keywords in a more in depth way than the Google Keyword Tool can alone.  I have used the Free version (Still do) and the paid version.  I would suggest Keyword Magnet if you were wanting to purchase a product though.

There are many other similar tools, however all of these are either free or extremely cheap compared to the competition.  Some programs are over $100.00 yet they do the exact same thing as these tools.  It is amazing to me that people peddle these others products around and assume we do not look for the best deal.  Now that I have shared some of my most important tools, let’s get back to the Keyword Analysis!

Keyword Analysis

At this point you have your 30 subcategories with potentially hundreds of Google suggested Keywords.  If you chose to use one of the products above, you will likely have many more.  Now we have to analyze the Keywords.  Why?  Well basically at this point you have a lot of Keyword Data, but you have very little knowledge of the competition out there.  Although you can do this for free, and I will show you how, you can streamline this analysis with Keywords Magnet (What I use).  In this case, I will show you how to do this for free and with Keywords Magnet.

Step 1: Analyze Search Engines for Each Term


Much like the step above, look to answering these two questions when you perform a Google Search with each INDIVIDUAL Keyword.  Look at the 1st page or Top 10 Results for that search and ask yourself a few questions.

  1. Are any of the websites exact match domains for the keyword?  For example, “” is in the list.
  2. Do any of the websites have titles that match the keyword?  This refers to the link to each website.  Do the titles says “Pet Training Now” or “Find Pet Training Today”.

If the answer to both is No, that is great news.  If not, no worries, in both cases you NEED to perform the following step.

Go to BacklinkWatch.  Open a few different tabs in your Browser.  Paste in the URL on the screen.  Once you continue, BackLinkWatch will provide you with how many backlinks the website has.  Backlinks are important because they are a way that a website gets ranked higher in search engines. Although it is not the only factor, it is by far one of the most important features to look it.  If a website has thousands of backlinks then that is a red flag.  However, if it only has 100, then that is a great sign because you will be able to take care of that.  We will discuss the following step once I have outlined how to do this with Keywords Magnet.

Paid: Keywords Magnet

Keywords Magnet is one of my favorite tools.  It will tell you many important factors when analyzing the current competition to see if you can rank in the top 10 for your Keyword.  Refer to the image below for this part.  First, the key factors in Ranking your website in Google or other search engines includes, page backlinks, domain backlinks, domain age, Page Rank, Index Count, and the use of the Keyword in the Title, URL, Description, and Header.

Keywords Magnet does all of this for you when you type in a specific Keyword from your list.  IC or Index Count is the number of pages the website has in search engines.  This is less important but something to keep in mind.  The lower the IC, the better chance you have to rank with the Keyword.  The BLP or Page Backlinks and BDL or Domain BacklinKs are both very important.  The lower, the better, especially regarding the Page Backlinks.  Finally, the Title, URL, Desc, and Head are almost as important.  If you see N across the board, then that is great news for this Keyword.

Step 2: Organize Your Strongest Keywords

This step requires you to choose which Keywords have the least amount of competition.  Perhaps you might have 5, 10, or 20 different Keywords.  More options are always better for the next step.  For now, organize these Keywords into a spreadsheet or list of some sort.  Either way include the Keyword, CPC, and Number of Local Searches.  You can do all of that with the Google Keyword Tool above.

At this point you have not only found Keywords, but you have also analyzed the competition.  This is one of the toughest parts.  Hopefully at this point you will have an excellent list of potential Niche topics and now you are ready to begin building your Niche Website.  We will discuss and provide a tutorial for the next step here.  For now, congratulate yourself on finding excellent Niches for your future Niche Website!


Alex Ryan

Alex Ryan

Online Entrepreneur at Niche Website Blog
Alex is the founder of Niche Website Blog, a blog about online businesses, blogging, and financial freedom. He discusses how his entrepreneurial ventures have evolved and how he paid off debt, created online businesses, and ultimately creates financial freedom.
Alex Ryan

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1 comment… add one
  • LOU

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